IN Print

Print media still crucial to property marketing.

In recent weeks we have heard a lot about the changing face of media in Australia and the subsequent large changes going on at companies such as Fairfax and News Ltd.

We’ve been hearing about the death of print and newspapers as we know it, driven the proponents say, by falling advertising revenue and readership.

As one of Australia’s leading real estate agencies in marketing and communications (we recently took out the Real Estate Institute of Australia’s national award for Excellence in Communication) we wanted to inject our point of view into the mix relative to property marketing.

We see it as crucial in the current market to utilise multiple forms of media to deliver messages plus alert and inform tenants, buyers and sellers in the property market. And for us, print advertising and editorial is still a very necessary part of that.

Indeed, by comparison to most mass real estate portal advertising sites, print media is a important format to differentiate your property in the marketplace and make it stand out to ensure buyer-tenant engagement.

Relying solely on a single pier of marketing such as the internet will not ensure the best outcome. For property sellers and lessors, confident results will only be attained when your agent utilises the correct media mix that reaches widely and deeply into the marketplace.

That’s why at Realmark we offer our clients a strategic mix of print advertising and editorial, online advertising, including our own customised dedicated micro sites showcasing your property, and premium property magazines, such as Realmark’s IN Property, which is available in both soft and hard copy versions.

At Realmark, we believe in providing the “complete”  marketing solution. We specialise in understanding your needs and developing an integrated marketing campaign that maximises reach, frequency and layering to attract the maximum number of buyers or tenants  to your property; which is essential to ensure you do not under-sell or under-rent your property.

Print media isn’t dead; it just has a lot of new cousins.