IN San Francisco

 Words from the cutting edge.

Realmark’s Residential Agency Director Gayle Adams has just returned from San Francisco where she was representing Realmark, one of just two agencies from Australia to attend the acclaimed Inman Conference: Real Estate Connect.

This biannual conference is at the forefront of real estate marketing and technology and brings together the world’s top thinkers and leaders in this area.

So, we asked Gayle to list her main takeaways from the experience of mixing with the world’s best thought leaders, geeks and marketers in real estate today:

1.The power of the relationship with the consumer is KEY
2.We must earn trust through building a professional relationship and not one based on kinship or false rapport
3.Nurture trust by assisting consumers to be well informed on market activity
4.To initiate relationships online with consumers, however it’s most important to develop the relationship by taking it into the offline world as well
5.Print media still has a very important role to play in real estate awareness and marketing
6.The power of social media is important. There is much that can be achieved building or initiating relationships through facebook, twitter, Linked In and blogging
7.BUT … it’s not just conversation for the sake of it. It needs to be targeted, specific and tailored
8.The emergence of mobile mediums for accessing technology: cue the mobile video house inspection

It was both invigorating and fascinating to mix with and listen to the global thought leaders in real estate marketing and technology in San Francisco recently, Gayle told us.

“It’s exciting to hear of the possibilities of constantly evolving technology and social media and marketing tools and at the same time realise, that we here at Realmark in Perth are really keeping pace with these developments.”

All of this evolution places the real estate consumer in an advantageous position provided they utilise a real estate agency that is fully engaged in these evolving mediums of marketing and communication.

No longer are the sellers or investors best interests going to be served by the local corner shop agency or the local personality realtor, otherwise they risk underselling or under renting their property.

At Realmark, we place a great deal of emphasis and energy on a multi-medium- multi-layered marketing approach that provides property sellers, buyers and lessors with a huge advantage in the very competitive and busy marketplace.