Friday, October 23, 2009

Believe it or not, interest rate rise is good news

Interest rate rises are never seen as good news, because for the everyday borrower they simply mean another cost to worry about. And while that is understandable, people need to realise that the first interest rate rise since the global financial crisis is actually a very good sign.

I believe the recent rate rise was a bold and wise move by the RBA, and it is also an indication that here in Australia we have managed to come out of the global financial crisis in a far better position than other nations. For us, the outlook is good. We are only the second developed nation to officially increase rates since the emergency lows.

What this really highlights is how strong both our economy and our banking systems are. And I think we need to understand how lucky we are to live in a country where the RBA is willing to make a move ahead of the curve to ensure our economy is not exposed to any further risk. Despite the fact it was never going to be a popular move.

This rise was necessary especially for WA. Why? Because with the Gorgon announcement and growing confidence there is a risk WA may slide back into a boom time mentality.

The increase will assist in protecting housing affordability here in WA by ensuring that the market isn’t fuelled by misplaced confidence. Gorgon may ignite the market somewhat and dropping stock levels are already threatening affordability, there is a significant risk that another housing ‘bubble’ may occur.

What I am asking people to see here is the bigger picture. When the cost of housing increases it causes a wide ripple of problems, rents go up and other living costs are affected. As a consequence, those most vulnerable in society are the hardest hit – this really is a social issue, not just an issue for borrowers.

In the short term rapid price increases favour a few people and businesses, in the medium term, unsustainable price hikes are actually detrimental to the overall strength of the market.

For all you borrowers out there who are facing bigger repayments as a consequence of the rate rise, remember to keep it in perspective. The three per cent interest rates were at emergency levels because there was significant risk to our economy, they were never going to stay there for long. At the moment interest rates are still very manageable.

The outlook for interest rates is that they will now continue to trend upward, so understand this and stay informed so you can make the best decisions when the time is right.

Thursday, October 15, 2009

Agents must think laterally

Despite the West Australian boom ending almost two years ago, some agents and agencies in this state are still living with a boom time mindset and are resisting the need to adapt to the needs of a new market and a new era in property and finance.

The past year has been a very challenging one in this industry, but we had the First Home Owners boost firing up the market. We are now facing a whole new range of challenges and those agents who cannot shake that boom time mentality are going to find survival very difficult and in turn find it very hard to deliver for their clients.

In WA, the most critical issue facing agents is plummeting listing stock. There is going to be a whole new level of competition in the market place and agents are going to have to fight for listings.

Agents should already be proactive in seeking listings. Often agents are only ever focused on the immediate and the ‘sale’, this is a serious mistake. Their focus should shift more heavily to an emphasis on business development, concentrating on that first part of the cycle and their role should involve aggressive and proactive measures to attract more sellers. This is the perennial challenge all real estate principals face through all phases of the property cycle.

The fact is competition will increase as fewer properties become available, creating a whole new playing field for agents. It will be the agent who thinks strategically who will score the new listings. Roll up your sleeves and sell yourself, or you are simply going to be left behind

In my opinion this situation will see some agents leave the industry, because if you are accustomed to easier times, these conditions will feel very difficult. What is interesting is the fact I’m seeing a high level of employment enquiries from people outside the industry who are looking to enter. We usually only work with experienced agents but we are starting to see a real opportunity in hiring inexperienced agents. The thing is these new agents haven’t been spoilt by the boom or practices that belong in another era. They’re fresh and ready to meet the demands of the new market, as opposed to some existing agents who will stick with old comfortable approaches and wonder why business is so difficult. Of course, we are also always on the look out for established agents who have the ability to shift with the market.

The way forward for agents is to rebrand themselves, they need to become seller managers, not sales agents. Sure the sale is a big part of what we do but the cycle begins with attracting listings and this needs time, energy and resources. At Realmark we promote this internally by building on the thing agents find easiest – the sale – and automating work flows in a way that automatically draws more and better sellers and listings to them.

There are two types of sellers; ones who are ready to sell today and others that will sell in the future. Too often the attention is on the immediacy of the seller for today, not on building long term working relationships with potential clients. Our business begins with the seller and many agents are just not putting enough effort into connecting with them in a meaningful and distinctive way over time.

As originally posted on Sold. The Magazine for Real Estate Professionals.