Demand more from your agent

Realmark has bucked the trend for lengthy sale periods in the current slow market conditions, selling properties almost a full month quicker than their competitors – scoring an average 44 days on market for March.

Realmark properties are averaging just 44 days on the market while REIWA recently announced that the average home is taking 71 days to sell.

I believe that while the Perth real estate market is in a period of uncertainty, sellers should not accept a slowing market as an excuse for lengthy sales periods.

At Realmark we are selling homes in a third less time than our competitors because we have adapted to the changing climate.

Seller’s really need to be aware that time on market is a critical factor in terms of achieving a favourable selling price, a lengthy sale period can result in the loss of tens of thousands of dollars.

The best advise I can give is sellers need to make their agent accountable, when signing an agent, do not issue them with an authority of longer than 60 days, if they can’t find the right buyer in that time, you need to reconsider your position.

Many agents use the market as an excuse, but the fact is for an agent to survive they need to be able to sell in both the good times and the hard times – unlike Perth’s recent boom years, homes no longer sell themselves.

Agents have to employ a strategic range of initiatives which takes the market situation into account and offer sellers effective solutions.

My 5 key points of advise for sellers;

1. Only issue your agent with a 60 day period to sell your home to ensure they retain focus and remain accountable.
2. Do not accept that market conditions are an excuse for lengthy sales periods – time on market is critical to price.
3. Find an agent with a strong track record, a detailed knowledge of your suburb and positive seller testimonials
4. Understand the value of investing in good quality, strategic buyer attraction marketing with a point of difference.
5. Expect weekly written reports from your agent detailing buyer feedback

Your comments and/or questions regarding this post are most welcome.