Go digital, grow your audience

The rise of digital media has forever changed the way most industries do business. For some this change is frightening, for Realmark it is the way forward.

From our perspective, the most positive thing about the digital space is the potential to reach a far greater audience than we can manually. Today real estate agents cannot rely solely on contact with potential buyers in their local suburb, they need to have networks and communication tools that reach much wider. Digital media delivers numerous ways to tap into new audiences but more importantly, it gives you the power to target your communications so you know you are talking to the right people, not just any people.

This is why we recently introduced an e-version of Realmark’s IN magazine to the PerthNow website. PerthNow is the news choice for many West Australians and they will now have the opportunity to sign up to receive an email version of the magazine. This is good news for sellers who market their property in the magazine because IN will now be reaching an entirely new audience which has the potential to reach into the thousands.

Like anything, the key to digital success is strategy, there needs to be a solid strategy behind every move you make. And as I have said before it is all about finding the right mix, digital media needs to play a part in any business strategy, but it cannot override the fact that there is still a need to provide a high level of service that can only come from old fashioned face to face meetings. It is only one piece of the puzzle.

Sign up for the new IN magazine via the PerthNow daily news alerts by clicking on this link.