It seems we have hit the ‘business end’ of this year and to see 2010 out, I’ve put together some points on how I see early 2011 playing out.
- The market will remain challenged as stock continues to outweigh demand, interest rates will also be a factor.
- However the market won’t be ‘dead’, stock will still sell. Not at a rate high enough to clean out the excess, but I think people will still see value in the market and take advantage.
- Value will remain in the market, astute buyers will act.
- When selling, we need to understand that buyers are going to be very price sensitive. Over valued pricing will be of great detriment to sellers.
- Days on market will be the enemy of sellers. Sellers and agents need to attempt to sell homes within the optimum period of one month to achieve the best results. Those homes that languish on the market will be negatively impacted.
- We are experiencing the fall out from the Government’s stimulus packages that were very successful economically, but used up future demand. While uncomfortable, this is a period of letting the market find its own equilibrium which is important in allowing for a sustainable market.
- Sellers should only appoint an agent for a period of 60 days max. This will ensure they remain focused.
- Don’t over value your home, consider ‘no set price’ sale methods (Auction, Realmark’s Set Date Sale) that allow the market to communicate to you what value buyers put on your home.
- Sellers don’t be scared of the market, but understand the challenges, choose an agent wisely and do your best to get it right from the beginning.
- Buyers, act ahead of the curve if you are in the right financial position. There is value to be had!
- Understand that the property market is a place of ups and downs. This is all just part of the ride and everyone (including my business) needs to find ways to adapt and ride it out.
Finally, from everyone at Realmark we wish all our readers a very happy and safe festive season! We look forward to sharing with you in 2011!