The year of the consumer

It must be a strange world for some of the younger or less experienced agents out there who launched their career during boom time. You only had to put a ‘For Sale’ sign out and the buyers came running. Obviously this is no longer the case, yes that’s right, it’s a ‘buyers market’.  However here at Realmark we also see it as the year of the consumer.

 

Real effective service has never been more important than now and our focus here is to deliver service that gets results for clients, because that is what it takes to not only survive, but to become a stronger and better business. Our focus is to service buyers and sellers in a proactive and considerate manner. No shallow promises, offering our sellers real solutions to achieve the best outcomes. Our agents are marketers, communicators, service providers and fact reporters all rolled into one, not just ‘sales people’.

 

While it is natural to feel a little jilted that the good times are over, it is important to remember that what we are dealing with now is ‘normal’, never ending good times are a fantasy. Agents and agencies now need to possess skill, not just in sales, but in relationships to get the job done. I believe that if your service isn’t up to scratch, you’re going to feel it in your bottom line. 

 

This idea of ‘the year of the consumer’ is not just something that applies to real estate. It applies to any business with a ‘client’ (which is all really). Sure times are getting tougher in many sectors but if your clients see value in the service they receive, your services are not going to be first on the chopping block. Make it worth their while, value add and deliver on your commitments, but don’t forget to deliver it all with a confident smile.