Finding your spirit level

Stop dreaming because of the recession! Too many people have put their lives on hold this year. Yes, it has been a good chance to take the lay of the land but it’s been an even better chance to change direction and look at fresh options. While we can be cautiously optimistic, we’re also living in promising times.

It’s fallacious to talk about the world “going back to normal”. The boom before the bust was by its very nature unnatural. What we should be doing is looking for a new spirit level; one which is sustainable and contributes to the betterment of the world today, tomorrow and next year.

A valuable thing you can have done over the past year is to take stock. We’d been running so fast and so hard, no one had time to stop.

So stop! Take a deep breath. Remember what standing in the sunlight for two minutes feels like. (Actually it’s quite energising!)

The boom and bust has made people realise firmly they can’t take bumper business for granted. There’s an end to gratuitous good times. We’ve seen and felt it.

There are now sensible decisions to be made and work to be done. Oh yes – work! That four letter word we kind of forgot about when business was so successful all we had to do was spend each day taking orders and not always caring about the quality of our service.

Work requires skill, application, energy and consistency – all the foundations that have been removed from our working world in recent years. Sheesh, just writing about it makes me feel like my grandfather sprouting old fashioned values. They STILL stand though; now more than ever perhaps.

While BC (before the crash) all you had to do was buy a ticket, stand in the marketplace and the work just happened. We can no longer take for granted the dollars will roll in.

Businesses cannot deal in sales platitudes and casual commentary. Our survival on many levels demands a return to meaningful information and solutions.