To self-sell or not to self-sell – that is the question?

The recent article in the Sunday Times about the benefits of self-selling properties has sparked heated discussions with Perth’s real estate agencies. A minority of owners have been selling their own properties for decades, but that is not the issue. The issue is ensuring that you have not undersold your property.

Often the choice made by home owners to self-sell is driven by the idea of saving money in fees rather than selling the property at full potential, which can be done by working with an effective agent.

Soft marketing options and social media are available online for individuals who choose to self-sell their property yet selling online can not provide the skills, expertise and individually tailored approach that an agent can.

Not all agents are the same, but sellers need to appreciate the benefits that a contemporary solution-based agency can provide. Progressive agencies can offer sellers increased buyer attraction, effective engagement methods, multi-layered marketing campaigns which all ultimately increase the selling potential of the property.

Many self-sellers don’t necessarily have the time required to fully investigate the real estate market not to mention the expertise needed to make an informed decision, this misconstruction can lead to an underselling of the property.

Often when home owners choose to self-sell, problems can arise due to personal connections with the property which can put potential buyers off. Home owners are much safer working with a skilled, experienced agent who can provide an emotional-free transaction.

Selling a house shouldn’t be about saving money on agent fees, it should be about selling the property at its full value as to increase the selling price. This will ultimately save the home owner more money.

So if you want to save money when selling a house, save not by avoiding fees but by selling your property at its highest potential.

John